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Your friend, Peter, opened a food truck that sells burgers in a busy area of town. To increase business visibility, he wants to use social media to advertise his new business.

Your friend, Peter, opened a food truck that sells burgers in a busy area of town. To increase business visibility, he wants to use social media to advertise his new business. He is not familiar with social media so he wants you to help him develop a social media campaign.
Your task is to develop a social media campaign for Peter’s food truck that includes the following elements:
objectives for the social media marketing campaign,
useful and effective social media sites for his brand,
a banner ad that he can use on one or more of the social media sites, or the internet,
social media strategies, and
metrics to measure the success of the social media campaign.
Your social media campaign should:
include an introduction with background information and a conclusion summarizing recommendations
include at least three academic references to support your work