You are required to prepare a 3,000 word report in which you will identify and j

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You are required to prepare a 3,000 word report in which you will identify and justify a growth opportunity and justify for a brand of your choice, this can either be through rejuvenation or brand extension. Then based on this growth opportunity develop a strategic advertising plan for a brand of your choice using Percy and Rosenbaum-Elliot (2012) strategic advertising plan under the headings.
Please choose the brand on your choice

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