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Y‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ou are to locate an actual case study of an intercultural business situation 2. Discuss how it either succeeded or failed. 3. If it succeeded what were the factors involved, and if failed what were the problems and how potentially could they have been overcome. 4. In your paper you are to fully utilize theories and concepts from the text as well as supplemental readings on intercultural business. 5. The paper is to be written in APA format and should be between 10-12 pages in length, no‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍t including the bibliography. 6. You need to utilize and cite at least 10 sources or the paper. Please The text book he is referring to is called Intercultural Business Communication. I wanted to write about General Motors and how/why they succeed in China but also how/why they failed in India. But I couldn’t find an article about that. If there isn’t an actual case study on general motors, I can focus on how in general any American Vehicle does not do well in other countries‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍.


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