Week5 Data Analysis Approaches 5.1 Prepare collected data for analysis. 5.2 Differentiate between descriptive statistics and inferential statistics. 5.3 Determine the overall data analysis approach for a data set. Objectives/Competencies Required Learning Activities Business Research Methods, Ch. 15 Business Research Methods, Ch. 16 Business Research Methods, Ch. 17 Business Research Methods, Appendix 15a Week Five Electronic Reserve Readings Descriptive Statistics Statistics: Probability and Certainty Statistics: Probability and Prediction Tests of Difference Sampling, Surveying, and Data Analysis Statistics Intro: Mean, Median, and Mode Assessment Activity – Mastering Teacher Leadership, Part 3 Assessment Activity – Starbucks, Bank One, and Visa Launch Starbucks Duetto Visa Collaborative Activity – Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads Collaborative Activity – Preparing to Conduct Business Research Part 4 Assignments See the student website for additional recommended learning activities that may help you learn this week’s concepts. Title Type Due Points Week Five Participation Participate in class discussion. Individual Understanding Business Research Terms and Concepts: Part 2 Research at least three quantitative data collection instruments and sampling methods available to researchers using the text and additional resources from the University Library. Identify two articles in the University Library: one in which the business problem is researched using a descriptive statistical method and another using an inferential method. Summarize each of the data collection instruments, sampling methods, and the statistical methods. Write a 1,050- to 1,400-word paper in which you compare and contrast each of the approaches: What are the strengths and weaknesses of each sampling approach? What are the specific situations in which you would choose to use each of the instruments and designs? What are the strengths and weaknesses of each statistical approach? How can they be used most effectively in a combined approach? Which methods are more appropriate for research in your own business and functional area? Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Individual Preparing to Conduct Business Research: Part 4 Build on the work you conducted in Preparing to Conduct Business Research: Parts 1-3. Develop or select the instruments your team will use to collect data and conduct interviews and the appropriate sampling or research methods for your quantitative design. Write a 700- to 1,050-word paper that addresses the following questions: Develop the overall data analysis approach and quantitative and qualitative result reporting: How will you have access to the population to be sampled or interviewed? What are the instruments you will use to collect data or qualitative information? What is the appropriate sampling method? What sampling frame will be used? What is the appropriate sampling size? How will the sample size be determined? Which qualitative methods will be used and why? Which statistical tests will be used and why? How will the results and insights be displayed? What conclusions should be made if the hypothesis is found to be correct or if it is incorrect? Discuss the timing and resources required to conduct this research effort and how you will use the insights developed from the study to influence an improvement in the business process or attempt further research. Format your paper consistent with APA guidelines. Combine the four parts of the Preparing to Conduct Business Research assignment to develop a Microsoft PowerPoint presentation of at least 4-6 slides representing a research brief to senior management. Include the following elements: Business problem being solved through research Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem Research question, hypothesis, and variables Research design Instrument you developed or selected Sampling method Overall data analysis approach Result reporting Ethical considerations Click the Assignment Files tab to submit your assignment.
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