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To use the company you chose (Wayfair) and to do two things: conduct a backlink assessment and build out an editorial calendar.Please use the provided template (attached) for this assignment: tab 1 is for backlink assessment, tab 2 is for the editorial calendar.The requirements for the backlink assignment are:Use Moz’s Link Explorer (Links to an external site.) to pull your client’s top 10 backlinks
For each backlink provide:Linking Site Name
Link URL
Anchor Text
Page Authority
Domain Authority
Linking Domain
Spam Score (some links may have a 0 spam score)
Link Target
A short synopsis of what trends/patterns you see in their backlinks and any recommendations you think could help improve their linking profile.
The requirements for the editorial calendar are:For the month of May, create 10 new content ideas based on the keyword research you conducted.
For each provide:Ideal Publication Date
Content
Topic/Title
Target Keywords: 1 Primary and 1 Secondary
Synopsis of the content (tell me what the content will cover)
Preferred URL (MUST FOLLOW BEST PRACTICES)
HTML Title (MUST FOLLOW BEST PRACTICES)
Meta Description (MUST FOLLOW BEST PRACTICES)

Tag (MUST FOLLOW BEST PRACTICES)
3 Links You’d Include To Other Internal Pages That Readers Would Find Useful
Please use the provided template and fill in all the fields in the template.The following links are Backlink & Content Marketing Tools:For Backlink Assessment:https://moz.com/link-explorer
https://www.linkody.com/
https://serpstat.com/
For Content Marketing:https://coschedule.com/headline-analyzer

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