the class is Marketing Management.1- I want you to do the Excel file called ” candybar gird” and It’s a survey.for second part I want you to write an essay2-You want to design a candy to carry in your retail chain
(a moderately expensive clothing store for customers aged 30-60). You also want to use them for promotions and
gifts. The spread sheet contains
categories – you need to get a consumer sample (20 or so) to determine
preferences and the strength of preferences.
With the results, design the candy (not the packaging or
promotion). Explain why and how you used
the data for your design.