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The case analysis requires you to think critically about the external environment and its impact on firm strategy. It also draws on your background knowledge of macro and micro economics and marketing as well as strategy.
While the case is your primary source –(Misawa, 2013, p. 1) *—you will need to research deflation and Japan. It will be important to research the food industry in Japan in the years covered by the case to compare Ina Food’s experience with that of peers. All sources used must be cited in the text and listed at the end of your paper. *Use a page number when you are citing a thought expressed in the case.
Use the case questions to help you organize your paper. Do not leave any questions out.
Know that writing must be error free. Mistakes in spelling, punctuation and grammar, and failure to cite and reference sources tend to make your writing incomprehensible.
Put all thoughts in your own words. I want to know what you understand: tell me your understanding of the case questions.
All papers will be put through the plagiarism checker.
Word count:1500
Format: APA, double-spaced, 12 pt. type with cover page and references.

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