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See attached file. There are only two questions to answer.Based on Slide 21, take a look at Exhibit 8.12. Recode the data, get to the final weighted RFM scores and make your conclusions based on what you see. Use the table below in place of Exhibit 8.12 Assume October 2000 is the start date.
CustomerRecency Last Purchase DateFrequencyMonetary Value (last 24 months)Smith10/19985$200Jones04/200012$300Johnson09/19998$50

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