Categories
Other

Roland Garros tournament.

we have a group presentation about Roland Garros tournament.
and I’m assigned to do 2 points which are :
_ Define the managerial challenge of the sport organisation/event (what
about the demand and capacity situation?) (1 slide max)
_
Provide an overall segmentation of the consumers of the sport
organization/event (rely on theoretical framework and variables) describing
the “family picture”
Provide a persona for the main segments
Identify the approximate size of each segment/sub-segment