Rhetorical Analysis: Visual Advertisements
Purpose: The purpose of this assignment is to give you the opportunity to think critically about cultural representations of a theme by conducting a rhetorical analysis of an advertisement of your choice that relates to a theme.
1. Select an advertisement: This should be a visual advertisement from the options provided in this link: Visual Rhetoric (opens in new window).
2. Analyze the advertisement: Write a paper of at least 600 words in which you analyze the rhetorical techniques the advertiser uses. In your analysis, you may consider any of the following:
What is the rhetorical situation?
Who is the target audience? What does this audience value? What is their socioeconomic status? What assumptions do the advertisers make about the audience?
What is your prior knowledge of the product or issue? Of the advertisement? How does this help you understand the ad’s meaning?
What is the ethos of the advertiser? How is this reflected in the ad?
How do the advertisers use logos and/or pathos to persuade their audience?
How do the advertisers use the elements of visual design? For example, how do they use fonts, spacing, proximity, color, etc?
How does the text interact with the images?
What does the ad not contain? What’s missing? Why did the advertiser make this choice?
Audience: Your reader may be unfamiliar with the advertisement or the company or organization, so you might consider giving a brief overview before you begin your dissection of the ad.
Citation: This paper must be written in 8 MLA style with MLA formatting of the paper.