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Read the article on Cheesecake Factory adapting to the middle east.
Q1. (10 points):
a) What qualifications if any do you think the Alshaya Group possessed to make them suitable partner to assist the Cheesecake Factory in their expansion plans?
b) Which of these qualifications do you think would have been most appealing to David Overton?
Q2: (10 points):
a) Once the Cheesecake Factory establishes itself in a particular middle east location (say Dubai) what on-going services does the Alshaya Group continue to perform?
b) Why does the Alshaya Group seem to be better suited to manage the recruitment, training and compensation of employees instead of the Cheesecake Factory itself?


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