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Marketing

Raising Cane’s Chicken Fingers

Used the following to create a PowerPoint presentation on Raising Cane’s Chicken Fingers
1. Company, context and rationale to enter a foreign new market
2. Description of the industry, including KSFs
3. Strategic analysis (5 forces, Porter)
4. SWOT analysis relevant to the industry/market targeted
5. Cultural issues with chosen industry/market and consequences on the firm’s strategy
6. Market entry strategy
7. Sales projections or other measure of success (projected market share)
Of course, this class being an International Management class, the project should describe a market entry in a foreign country.