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Project OverviewThe Marketing Project is intended to help you better understand how to develop a marketing plan. It will involve your collecting, analyzing and then submitting the information needed to complete this marketing plan in sequential memos. You will then use those memos as a foundation for the marketing plan.Context The context for your marketing plan will be the water park industry. You will need to delve into this industry using the resources provided. The goal upon completion of the assignment is not that you become an expert in water parks so much that you better understand “how” to develop a marketing plan. The “how” will work for any industry. A report on the water park industry is available to you HERE. Additional research may be available from other library resources, trade associations, news reports, etc. Instructions Your marketing manager has tasked you with helping to develop a marketing plan for your waterpark company. The marketing plan HERE will serve as the format. An example using this format is provided in the Chapter 2 Appendix of the course textbook. Use a business memo format for your response. A sample memo can be found HERE (Links to an external site.). Marketing Memo 1To: YouFrom: Your ManagerDate: Oct 10, 2020Subject: Company Marketing PlanYou have been tasked with helping develop a marketing plan for the company. Your initial efforts will focus on components of the Situational Analysis.First, identify and elaborate on two trends (one negative and one positive) that are impacting the water park industry for each of the five factors in the Macro-Level External Environment. Justify your reasoning for each.Next, identify and elaborate on one influence that is impacting the water park industry for each of the five factors in the Competitive Environment. Justify your reasoning for each.Your submission should be based on and supported by information such as the industry report or other resources (i.e., not based on your opinion). Include a reference section with citations in APA format with your memo. Also, include an appendix with screen shots of the information from the industry report. Present the information in a table format like below.FactorTrend/InfluenceJustificationPolitical/Legal/Ethical etc.


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