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Please read the WSJ article posted for this week (Click on the title below to view the article on; you can either purchase a discounted subscription to WSJ or use Oviatt Library Website to view a copy of the article).
Question 1: Provide 2-3 pieces of factual data that provide evidence of how important and prevalent the IKEA catalog has been.
Question 2: List and describe the primary reasons why IKEA chose to stop publishing its catalog.
Question 3: Without a printed catalog, how should IKEA market its products and stores in the future?
Question 4: Describe some of the risks that IKEA faces in discontinuing its catalog.
****I will provide the article and more information on formatting when I receive a writer 🙂
Also there is not a certain page number so I just guessed two. Could be more or less


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