Categories
Marketing

Personal selling, advertising, public relations, and sales promotion

research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read. must cite, in current APA format, at least four articles, including the three articles attached and a new Journal article on PRODUCT. Disruptive Marketing Thread must include and cite two of your references used for the Disruptive Marketing Plan Project. Add at least one biblical annotation in text citation. Any sources cited must have been published within the last five years, except for the Bible.