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Define, explain, and illustrate the key external and internal environmental factors that influence the development of marketing strategies and sales programs.

Question 1
Define, explain, and illustrate the key external and internal environmental factors that influence the development of marketing strategies and sales programs.
Because of globalization and COVID-19, telecommuting and using a virtual office are now major aspects of many professional sales positions.
⦁ How do you feel about telecommuting and a virtual office in a job?
⦁ What aspects of telecommuting and a virtual office are you most and least attracted to, and how does this affect the sales manager, especially in regard to motivation?
Question 2 – Applied Concepts (AC) – Week/Course Learning Outcomes
Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organization’s strategy and how they use these concepts to compete.
This application exercise designed to give you an opportunity to apply concepts learned in a pragmatic and meaningful way that will enable you to gain valuable and relevant knowledge in an effort to augment your skill set and enhance your professional careers

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Describe who the suppliers and demanders are in the labor market.

Please select only 1 of the following options and answer each of the questions related to that option. Your responses should be thorough and well supported. You are encouraged to use our textbook and the online book for this class, which is called Popular Economyths.
A good, well-reasoned, detailed answer should be at least 1.5 to 2 pages (total) in length (and please do NOT rewrite the questions). You need to answer each of the questions for the option you select.
OPTION 1 – The Minimum Wage
Since 2009, the national minimum wage has been $7.25 per hour for most occupations in the private sector. Many of those who support an increase in the minimum wage believe this is one way the government could possibly reduce poverty, while its opponents believe that it creates unemployment and hurts low-skilled workers. The following items address the idea of raising the minimum wage from the current federal minimum of $7.25 per hour.
1) Describe who the suppliers and demanders are in the labor market. Is a government-mandated minimum wage a price floor or ceiling? Discuss the effect of a minimum wage law from a supply and demand standpoint, making sure to address the concept of surplus or shortage, and specify what that shortage or surplus is most commonly called in economic terms.
2) Raising the minimum wage will also affect the labor costs of businesses. What is going to happen to the prices these businesses charge for their products? And who is going to be most affected by these price changes, those with low incomes or those with high incomes?
3) Discuss any potential changes in the incentives for low-skilled workers – those who keep their jobs and their hours – to increase their human capital when the minimum wage increases. What about those who lose their jobs or never get hired? Discuss the incentives for employers to substitute capital inputs (technology and automation) for labor.
4) What might be an unintended impact on government spending on entitlements such as welfare, food stamps, and unemployment compensation because of the changes in the minimum wage and its impact on unemployment and underemployment?
5) Do advocates of a minimum wage law believe that workers should be paid based on their output (i.e., performance) or on their level of need? What do opponents of the minimum wage law believe workers’ wages should be based on? Which one is sustainable and why?
For the sake of comparison, how should students be graded in class, based on their performance or level of need?
6) Advocates of a minimum wage often believe that employers would “exploit” or “take advantage” of their workers if there were no minimum wage. How would you know if employers are “taking advantage” of their workers if there were no minimum wage? What simple thing could the employee do if they believed they were being exploited?
7) What percentage of American workers get paid above minimum wage? In general, why do such workers get paid more than the government-mandated minimum wage if employers are supposedly so greedy?
8) Compare and contrast some of the information contained in the three videos:
Obama: “Raise Minimum Wage to $9 an Hour” – SOTU 2013
How the Minimum Wage Creates Unemployment – Note: this video uses an example of a $5 minimum wage as an illustration only. The same exact point could be made with a minimum wage of $7.25, $9, $12.37, or any other amount, so please do not get hung up on the $5 amount. The point is whether or not the government ought to dictate the wages of a private transaction between a willing employee and employer.
We the Internet TV: Pledge for $15
Describe the main points of each video. Which one or two videos do you agree with more from an economic perspective and why? Be specific!
9) Based on your previous responses, do you believe that the minimum wage should be raised, lowered, remain as it currently is, or be altogether eliminated? If you think there should be a minimum wage, how would you arrive at the specific wage? You need to give a thorough reason for your answer. Who should get to decide how much a worker gets paid, the worker and their employer or a politician? WHY?
OPTION 2 – Taxes
It has been said that nothing in life is guaranteed except for death and taxes. The next questions ask about the three tax structures as well as rate rates.
1) A lot of students say that some people pay “more (or less) in taxes” than others, but they often confuse tax rates (percentages) with the amount of tax paid (in dollars). Be sure to answer questions in this option with references to the differences between taxes paid in dollars versus percentages.
Please state whether you prefer a progressive, regressive, or flat (proportional) tax system and WHY. Is your preference more in accordance with the concept of equality of opportunity (which is equal treatment) or equality of outcome (which is unequal treatment)? BE SPECIFIC. Which tax system incentivizes taxpayers to earn more money and which structure disincentivizes taxpayers to work harder and earn more money.
2) Please write about marginal tax rates and whether you believe they need to be changed in general. More specifically,
A) If you believe in a flat tax rate system, should income tax rates be raised or lowered?
B) If, however, you think a progressive tax rate is best:
i) should taxes on low-income earners be raised or lowered?
ii) should taxes on average-income earners be raised or lowered?
iii) should taxes on high-income earners be raised or lowered?
C) If, however, you think a regressive tax rate is best:
i) should taxes on low-income earners be raised or lowered?
ii) should taxes on average-income earners be raised or lowered?
iii) should taxes on high-income earners be raised or lowered?
Regardless of which you chose (A, B, or C) be sure to give your reasons WHY you feel the way that you do.
3) Please explain HOW the tax rate changes (the increase or decrease you advocated for in Questions #2 above) will affect each of the following:
a)  economic growth: job creation, investment, incentives to work more, and tax avoidance
b)  the budget: the difference between tax revenue and government spending
c) economic “fairness”
Your answer needs to have a discussion related to the Laffer Curve, especially with respect to the budget (and to government revenue in particular). In addition, please give your definition of economic “fairness” and WHY you believe that.
4) Please watch the following two videos:
Robert Reich: Why Taxes Have to be Raised on the Rich
Is America’s Tax System Fair?
Describe the main points of each video in detail. Which video do you agree with more? Please describe WHY. Which video recommends treating people equally and which one does not?
5) Please read the following articles:
What You Don’t Know About the Top One Percent
Tax Foundation: Latest Federal Income Tax Data
Describe the main points of each article in detail.
Based upon the two articles: By income percentile group, who doesn’t pay their “fair share” of taxes and who pays more than their “fair share” in your opinion? How do you arrive at that opinion?

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Reflection is an important part of effective problem solving and you do not have to wait until the end of the process to do it.

Individual student journal entry
Reflection is an important part of effective problem solving and you do not have to wait until the end of the process to do it. Learn to engage in reflection as a practice throughout your professional and personal life. Each workshop, this course provides you with an opportunity to do this. The chart below outlines the protocol you will use for reflection. Make a copy of this chart and have it available as a reminder when you work with your PBL team throughout the problem steps in this course.
Successes
Problems
Strengths – Personal
“Eureka” moments
Questions
Strengths – Team

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the consideration of our personal code of conduct and examine how to make a better decision today.

Overview
We’ll continue the consideration of our personal code of conduct and examine how to make a better decision today.
Instructions
A number of important factors influence ethical decision-making. Describe the factors influencing the ethical decision-making of salespeople. Reference the experience you outlined in Discussion #1 and include at least four discrete factors in your response.

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Describe present value and future value in detail.

5 .Describe present value and future value in detail. Describe an annuity in detail. Describe compound interest and simple interest. Describe effective annual rate. Describe an amortization schedule and how principal payments change over time in this table. You are 22 years old and just landed your first job after college, explain how you should save for retirement using some of the concepts you learned in this chapter?
6) Why do different kinds of bonds have different levels of interest rates (explain in detail)? Why do interest rates increase and decrease over time (explain in detail)? Describe in detail the yield curve and the expectation hypothesis. What does the yield curve look like in the current economic environment? If the yield curve is steep, how would that affect your borrowing and investing decisions?
7) Describe a bond. Describe yield to maturity and yield to call. Describe the relationship between bond prices and market interest rates. Describe the risks with investing in bonds. Describe how a bond investor can lose money. What 4 variables do you input into your financial calculator to compute yield to maturity and yield to call? Describe a sinking fund. Discuss a recent bond offering by a corporation (google one and read about it).
8) Describe expected return and holding period return in detail. What is the historical average annual holding period return for a stock and a bond? Describe risk and standard deviation in detail. Describe how risk and return are related? Describe the benefits of diversification in detail. Describe market risk and beta in detail. Describe CAPM and SML in detail. Describe why a risk averse person would still invest in the stock market? You are 22 years old and just landed your first job after college, describe how you would invest for retirement using the concepts from this chapter.

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Marketing homework help

he American Marketing Association (AMA) marketing definition describes value creation on three levels,

Getting Started
The Problem-Based Learning Approach
This course is set up around a problem; a problem that you will most likely encounter in any organization. In some courses and in your own Applied Doctoral Project (ADP), you will need to identify a problem to solve. In this course, however, the problem is identified for you. The steps for solving the problem are clearly outlined, but the solution is yet to be determined. This approach to learning is not just based on a problem it is also centered on the learners. You, as a learner, get out of this experience what you put into it. You focus on the areas that are most relevant and applicable. You become an active participant rather than a passive receiver. In problem-based learning, the process of learning through problem-solving is as important as the content you learn.
The Team Approach
As stated in the PBL Team Expectations page, in the Doctor of Business Administration program, teams are a vital part of the learning environment. Every organization requires leaders who know how to work in and lead teams. The kinds of skills learned through teamwork cannot be learned from reading books to writing papers. A team approach values the group over the individual, which can be a challenge for the highly independent person. As you engage with your team in this course, embrace the opportunities that come with the team approach and communicate your concerns with your instructor, who is best position to guide you through this learning journey.
The Problem
In this course, the problem/opportunity you will investigate from a marketing perspective is how an industry/organization best creates value for its stakeholders.
The Context of the Problem
How does marketing create value for stakeholders? Understanding this is important to the marketing discipline. The American Marketing Association (AMA) marketing definition describes value creation on three levels, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association, 2013). Two authors, Webster and Lusch (2013), also note how today’s marketers must understand marketing’s “…fundamental purpose in society, which is improving the standard of living for all citizens by co-creating value at all levels within a socio-economic system” (p. 389).
Companies, as well as organizations in the nonprofit and public sectors, are consistently challenged to provide value to their stakeholders through their products and services. With online customer reviews and social media, new products which miss the mark to add value for consumers, do not survive in the long-term. Companies and organizations, whether they lack the resources and/or want an outsider perspective on their marketing mix, often hire a marketing consulting company to conduct a marketing audit and prepare a recommendation for the way forward. Toward the end of this course, your team will prepare a marketing consulting report for an organization in your assigned industry.
For this class, you are to imagine yourself as part of a marketing consulting team. More precisely, you are a member of marketing consulting team tasked to analyze an industry to understand its value creation in the three-tier model depicted by the AMA (customers/clients, partners, and society) and build on this learning when you transition to an organization perspective later in the course.
In PBL Step 1 of this course, your focus is on an industry analysis. In PBL Steps 2, 3, 4, and 5, your focus will transition to an organization analysis in order to prepare a marketing consulting report for an organization in your assigned industry. Finally, in PBL Step 6, you self-assess and reflect on what you learned in this course.
In PBL Steps 2, 3, 4, and 5, your PBL team will examine how marketing helps an organization within your assigned industry with value creation. What is the role of different marketing perspectives in value creation, such as the organization and/or different stakeholders? The deliverable in PBL Step 5 is a marketing consulting report on an organization in your selected industry. The marketing consulting report template is in the reference documents for this workshop.
In order to help determine the scope of their ongoing research and analysis, the PBL team will identify the organization within the industry your team will examine later in the course in PBL Steps 2, 3, 4, and 5.
As you work through the problem, be sure to focus on reaching these learning outcomes:
Distinguish marketing perspectives in an industry analysis.
Construct a theoretical model for the discipline of marketing that integrates the Virtuous Business Model.
Create strategies and ethical solutions for complex marketing problems.
Critique real-world marketing problems for an organization in an industry using problem-based learning.
References
American Marketing Association. (2013). Retrieved December 10, 2018 from: https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
Webster, F. E., Jr., & Lusch, R. F. (2013). Elevating marketing: Marketing is dead! Long live marketing! Journal of the Academy of Marketing Science, 41(4), 389–399. https://doi.org/10.1007/s11747-013-0331-z
Resources
Course textbook: Marketing Strategy: A Decision-Focused Approach, 8th edition.
Seminal readings on Marketing
Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54(2), 1–18. https://doi.org/10.1177/002224299005400201
Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37. https://doi.org/10.1177/002224299405800404
Varadarajan, R. (2010). Strategic marketing and marketing strategy: Domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38, 119-140. DOI 10.1007/s11747-009-0176-7
Value Creation
Gummerus, J. (2013). Value creation processes and value outcomes in marketing theory: Strangers or siblings? Marketing Theory, 13(1), 19–46. https://doi.org/10.1177/1470593112467267
Barringer, B. R., & Harrison, J. S. (2000). Walking a Tightrope: Creating Value Through Interorganizational Relationships. Journal of Management, 26(3), 367–403. https://doi.org/10.1177/014920630002600302
Porter’s Five Forces Example:
Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78–93.
Yetkin, U. (2013). Revealing the Change in the Maritime Security Environment through Porter’s Five Forces Analysis. Defense Studies, 13(4), 458–484. https://doi.org/10.1080/14702436.2013.864504
Hofstede model
Blodgett, J. G., Bakir, A., & Rose, G. M. (2008). A test of the validity of Hofstede’s cultural framework. Journal of Consumer Marketing, 25(6), 339–349. https://doi.org/10.1108/07363760810902477
Rodriguez, M., & Boyer, S. (2018). Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play. Journal for Advancement of Marketing Education, 26, 31–38. Retrieved from http://0-search.ebscohost.com.oak.indwes.edu/login.aspx?direct=true&db=bth&AN=132104307&site=ehost-live
Virtuous Business Model
Making Business Virtuous, Jay Hein & Gary Wilkinson, Ph. D., 10/26/2015 (DSB whitepaper)
DeVoe School of Business Virtuous Business Model (VBM).
Virtuous Business Model (with Dr. Mark Brooker) – Password – 2n&mWU*1
File: Marketing Consultant Report Annotated Outline
APA 7th edition

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How does the Consumer Behavior Model help inform your knowledge of marketing?

Instructions for Key Question(s) discussion
Review the rubric to make sure you understand the criteria for earning your grade.
Consider how your contributions to this discussion will demonstrate critical thinking. This Critical Thinking Skills website can help you with this and future Key Question discussions.
Read and review the content resources.
Your posts must include at least one reference from the course textbook and at least one credible journal article for a minimum of two references. Credible sources are generally scholarly and peer-reviewed. Research through IWU’s Off Campus Library Resources (OCLS) is strongly recommended.
Write an initial response to the following key question(s) or prompt(s):
How does the Consumer Behavior Model help inform your knowledge of marketing?
APA 7th edition 200 to 250 words
Post your initial response as a new thread in the Key Question discussion topic by Day 5.

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Proverbs 20:23, “The LORD detests differing weights, and dishonest scales do not please him.”

I always start a marketing course with the same Bible verse:
Proverbs 20:23, “The LORD detests differing weights, and dishonest scales do not please him.”
Why is there a passage on scales in the Old Testament? Because the market in those days was near the town center and sometimes inside the Temple. Unfortunately, it had become known as a place of dishonest merchants. Jesus said in Mark 11:17
“And as he taught them, he said, “Is it not written: ’My house will be called a house of prayer for all nations’? But you have made it a ‘den of robbers’.”
In those days, a large number of staples were sold on weight—grain, rice, meat, etc.—just as they are today. A scale was used to determine how much the buyer was buying. If the scales were intentionally inaccurate and read higher than reality, the buyer got a bad deal. There was minimal oversight of merchants and no Federal Trade Commission or state Division of Weights and Measurements to verify the accuracy of the scales, so the buyer had to trust the integrity of the seller. Was this fair to the buyer? I would say no. Today many products are still sold be weight or volume (cereal, water, gas, electricity, meat, etc.) but technology is so common that it would be very difficult for a manufacturer or retailer to consistently short a customer. However, one company I know printed on 16 point board, which is measure of thickness. The industry spec for that type of paperboard was +/- 1 pt, so a purchased 16-point board could range from 15-17 points. Thicker also meant heavier and since paper is actually sold by weight, a 15-point saved 6.25% by weight which was millions of dollars a year if you bought enough. The only problem—they used it and sold it as 16-point and as long as the manufacturer produced 15 as 15, they were “within industry tolerance” of a 16-point board. Was that legal? Yes. Did it lead to more profit? Yes. Was it ethical? I would tend to say no.
Marketing is rife with ethical intersections like this. Even with the incredible increase in oversight today, unethical practices in marketing and sales exist. Throughout this course, we will look at ethical issues and questions because as leaders, we are very visible in our actions and policies. As Christian-trained business people, it is up to us to hold to a high standard of honesty in ad copy, performance statements, negotiations, service claims, pricing, donor relations, corporate sponsorships, and service delivery.
Discussion questions:
How do we counteract these ethical dilemmas? Can we counteract them?
What else does the Bible tell and teach us about ethical behavior related to marketing?  If you honor a different faith, please feel free to share how your faith addresses the same issues.
APA 7th edition. 150 to 200 words

Categories
Marketing homework help

Proverbs 20:23, “The LORD detests differing weights, and dishonest scales do not please him.”

I always start a marketing course with the same Bible verse:
Proverbs 20:23, “The LORD detests differing weights, and dishonest scales do not please him.”
Why is there a passage on scales in the Old Testament? Because the market in those days was near the town center and sometimes inside the Temple. Unfortunately, it had become known as a place of dishonest merchants. Jesus said in Mark 11:17
“And as he taught them, he said, “Is it not written: ’My house will be called a house of prayer for all nations’? But you have made it a ‘den of robbers’.”
In those days, a large number of staples were sold on weight—grain, rice, meat, etc.—just as they are today. A scale was used to determine how much the buyer was buying. If the scales were intentionally inaccurate and read higher than reality, the buyer got a bad deal. There was minimal oversight of merchants and no Federal Trade Commission or state Division of Weights and Measurements to verify the accuracy of the scales, so the buyer had to trust the integrity of the seller. Was this fair to the buyer? I would say no. Today many products are still sold be weight or volume (cereal, water, gas, electricity, meat, etc.) but technology is so common that it would be very difficult for a manufacturer or retailer to consistently short a customer. However, one company I know printed on 16 point board, which is measure of thickness. The industry spec for that type of paperboard was +/- 1 pt, so a purchased 16-point board could range from 15-17 points. Thicker also meant heavier and since paper is actually sold by weight, a 15-point saved 6.25% by weight which was millions of dollars a year if you bought enough. The only problem—they used it and sold it as 16-point and as long as the manufacturer produced 15 as 15, they were “within industry tolerance” of a 16-point board. Was that legal? Yes. Did it lead to more profit? Yes. Was it ethical? I would tend to say no.
Marketing is rife with ethical intersections like this. Even with the incredible increase in oversight today, unethical practices in marketing and sales exist. Throughout this course, we will look at ethical issues and questions because as leaders, we are very visible in our actions and policies. As Christian-trained business people, it is up to us to hold to a high standard of honesty in ad copy, performance statements, negotiations, service claims, pricing, donor relations, corporate sponsorships, and service delivery.
Discussion questions:
How do we counteract these ethical dilemmas? Can we counteract them?
What else does the Bible tell and teach us about ethical behavior related to marketing?  If you honor a different faith, please feel free to share how your faith addresses the same issues.
APA 7th edition. 150 to 200 words

Categories
Marketing homework help

Proverbs 20:23, “The LORD detests differing weights, and dishonest scales do not please him.”

I always start a marketing course with the same Bible verse:
Proverbs 20:23, “The LORD detests differing weights, and dishonest scales do not please him.”
Why is there a passage on scales in the Old Testament? Because the market in those days was near the town center and sometimes inside the Temple. Unfortunately, it had become known as a place of dishonest merchants. Jesus said in Mark 11:17
“And as he taught them, he said, “Is it not written: ’My house will be called a house of prayer for all nations’? But you have made it a ‘den of robbers’.”
In those days, a large number of staples were sold on weight—grain, rice, meat, etc.—just as they are today. A scale was used to determine how much the buyer was buying. If the scales were intentionally inaccurate and read higher than reality, the buyer got a bad deal. There was minimal oversight of merchants and no Federal Trade Commission or state Division of Weights and Measurements to verify the accuracy of the scales, so the buyer had to trust the integrity of the seller. Was this fair to the buyer? I would say no. Today many products are still sold be weight or volume (cereal, water, gas, electricity, meat, etc.) but technology is so common that it would be very difficult for a manufacturer or retailer to consistently short a customer. However, one company I know printed on 16 point board, which is measure of thickness. The industry spec for that type of paperboard was +/- 1 pt, so a purchased 16-point board could range from 15-17 points. Thicker also meant heavier and since paper is actually sold by weight, a 15-point saved 6.25% by weight which was millions of dollars a year if you bought enough. The only problem—they used it and sold it as 16-point and as long as the manufacturer produced 15 as 15, they were “within industry tolerance” of a 16-point board. Was that legal? Yes. Did it lead to more profit? Yes. Was it ethical? I would tend to say no.
Marketing is rife with ethical intersections like this. Even with the incredible increase in oversight today, unethical practices in marketing and sales exist. Throughout this course, we will look at ethical issues and questions because as leaders, we are very visible in our actions and policies. As Christian-trained business people, it is up to us to hold to a high standard of honesty in ad copy, performance statements, negotiations, service claims, pricing, donor relations, corporate sponsorships, and service delivery.
Discussion questions:
How do we counteract these ethical dilemmas? Can we counteract them?
What else does the Bible tell and teach us about ethical behavior related to marketing?  If you honor a different faith, please feel free to share how your faith addresses the same issues.
APA 7th edition. 150 to 200 words