Need a paper to meet the following requirements! Thank you!!

Published by Beth Roe

Apr 25, 2017


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Need a paper to meet the following requirements! Thank you!! Background: Hyundai, a well-known South Korean automobile brand, entered the U.S. market in 1986. Since then, the company has grown from an unknown brand to being the top five car manufacturers in the world. Hyundai has been known for rational buying points such as warranty programs and pushed for quality cars for a reasonable price. However, now the mantra has changed to Better Is the Engine that Drives Us. According to Dean Evans, Hyundais Chief Marketing Officer, the better positioning is meant to communicate a higher purpose. Its the bigger idea that gets people to emotionally connect with Hyundai. Super Bowl 2016 raised the bar in ad spend where the average cost for a 30-sec spot was $5 million. Being the official automotive sponsor for the NFL, Hyundai came out with two major commercials: Ryanville where it advertised the 2017 Hyundai Elantra and its Automatic Emergency Braking with Pedestrian Detection technology. The Chase showed a couple being chased through a forest by a couple of bears. They escape by using a voice-activated remote-start feature on their Elantra. In addition, Hyundai aired two 60-second spots during CBSs pre-game show on Sunday. Better follows a boy from birth to adulthood as he strives to make the world a better place. And First Date, which aired in the pre-kick time slot, featured Kevin Hart using Hyundai’s Blue Link Car Finder feature to make sure his daughter gets home safely. Question: Using Classical Liberalism and the four dimensions, explain why the brand Hyundai tasted success in the American automobile market. In addition, explain how the brand is functioning as per classical liberal beliefs. Objective: The main objective here is to gauge your comprehension and application of Classical Liberalism and its tenets to the realm of advertising/branding.


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