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Read the first section ‘Viewers Make Meaning’ in Chapter 2 (pages 49- top of page 53) of Practices of Looking.
This chapter begins by describing how we as individuals and as a group of individuals relate to advertisements (interpellation).
Next read the Asa Berger Chapter 7 from Seeing is Believing, excerpt, Analyzing the Commercial, also attached.
I would like you to watch a television commercial with the sound off. Describe the visual communication that you observe- describe the commercial as if you are telling about it each frame or section at a time. Write two- three paragraphs on the visual communication that you observe. Use the Checklist on the last page in the Berger excerpt Chapter 7, page181 – except not the Dialogue and Sound questions- when you do this assignment. Please include a link to your commercial.


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