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In a five page paper, conduct a strategic analysis of a publicly-traded resort facility. Provide a brief background of the chosen resort Review the financial statements for this resort and provide an analysis of at least two strengths and two weaknesses in its performance. Explain whether or not you would buy stock in this resort. Discuss the resorts target market and evaluate its effectiveness in reaching this segment. Review at least two of the major amenities and/or programs the resort offers and explain whether or not they are appropriate for the target market identified. Offer recommendations for improving the resorts amenities, programs, and overall financial performance. Support your work with at least four credible sources. Writing the Final Paper The Final Paper: Must be six double-spaced pages in length, and formatted according to APA style. Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least four scholarly sources, including a minimum of three from the Ashford Online Library. Must document all sources in APA style Must include a separate reference page, formatted according to APA style


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