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I’m working on a marketing report and need support to help me learn.You will select a fashion brand and provide strategic recommendations to address a specific
market opportunity identified.Indicative structure of individual report:
Suggested structure for the 2,500-word individual report:
 Overview of the external business environment in which the brand operates and
evaluation of a market opportunity to launch a new extension, product or service;
 The opportunity identified needs to be connected to SDG 9 (Industry, innovation and
infrastructure), SDG 12 (Responsible consumption and production) or SDG 17
(Partnerships for the goals);
 Assessment of the brands capabilities and resources, positioning and target audience
and discuss fit with chosen strategy;
 Development of a strategic marketing plan to launch the extension, product or service
Requirements: .doc file


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