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I’m working on a marketing project and need support to help me study.The purpose of this project is to develop a marketing plan for marketing a product or service overseas. Each group should determine what product or service best matches the selected country, based on their situation analysis; the product or service must be targeted to end-user consumers (not business or government segments) I chose ( Salehia ) a local dessert shop specials for dates .Company DetailsDESCRIPTIONSALEHIA is located in Riyadh, Saudi Arabia. Company is working in Food Retailers, Chocolates, Food Products, Gifts, Chocolate Gifts business activities.Salehia Dates Dates Company | Saudi Arabiasalehia -Dates & Pasteries – Al-Olaya – 66 visitorsI want to market it in Russia .Total length of the project should be 15-20 pages of text (sans references and any appendix material), single-spaced (12-point font). Be sure to include a cover page that includes the name of university, country name, project title. Use subheadings to divide the sections. Use colored A4 pages to divide the sections.Cover PageExecutive SummaryTable of Contents1. Introduction2. Situation AnalysisCompany and Country OverviewTalk about culture, politics, environment of the country you chose.3. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)4. International Marketing Strategy (This would primarily include applying the marketing mix – the 4P’s and in case of services the 7P’s) {Product, Price, Place, Promotion, Process, Physical Evidence and People}5. Findings6. Conclusion7. References8. Appendix*PLEASE FOLLOW THE PROJECT GUIDELINES* for more details. Requirements: 15-20 pages   |   .doc file


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