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I’m stuck on a Marketing question and need an explanation.Managing the multi-business corporation to meet high performance
expectations is problematic. Publicly traded companies are pressured to
return favorable quarterly results and as corporations grow larger and
more complex, it becomes harder to manage such corporations effectively.
General Electric (GE) was once one of the most admired corporations in
the world. Today, GE is facing a much-reduced outlook. For this week’s
assignment, read the case study found in your textbook (Case 20): Restructuring General Electric.Remember,
a case study is a puzzle to be solved, so before reading and answering
the specific case and study questions, develop your proposed solution by
following these five steps:Read the case study to identify
the key issues and underlying issues. These issues are the principles
and concepts of the course area which apply to the situation described
in the case study.
Record the facts from the case study which
are relevant to the principles and concepts of the course area issues.
The case may have extraneous information not relevant to the current
course area. Your ability to differentiate between relevant and
irrelevant information is an important aspect of case analysis, as it
will inform the focus of your answers.
Describe in some detail the actions that would address or correct the situation.
Consider
how you would support your solution with examples from experience or
current real-life examples or cases from textbooks.
Complete
this initial analysis and then read the discussion questions. Typically,
you will already have the answers to the questions but with a broader
consideration. At this point, you can add the details and/or analytical
tools required to solve the case.
Case Study Questions:Why was GE considered to be such an exemplary organization? (Discuss GE’s management systems and performance.)
Discuss
the nature of GE’s corporate portfolio under Welch and Imelt. Did the
nature of GE’s portfolio under Welch and Imelt provide superior results?
If GE’s portfolio mix gave superior results, why was it necessary to restructure the portfolio?
Why
is GE’s performance no longer superior? What are the reasons for the
collapse in GE’s financial performance during 2016-2018?
What
should be done to return GE to higher levels of performance? Does GE
need to refocus? Which businesses or products would you recommend
abandoning or divesting, if any? Does GE need to make additional
acquisitions to supplement existing GE assets?
Your well-written paper should meet the following requirements:Be
9 to 10 pages in length, which does not include the title page or
required reference page, which are never a part of the content minimum
requirements.
Use academic writing standards and APA 7 style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least three scholarly, peer-reviewed journal articles unless the assignment calls for more.The book is attached. No further files.
Requirements: complete

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