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Marketing

How should W strategize its marketing mix for long-term sustainability?

How should W strategize its marketing mix for long-term sustainability?
Use the value, rareness, imitability and organization framework to analyze W’s resources, capabilities , and competitive advantage .
What are the opportunities and challenges for a traditional offline-dominant retailer (ODR) like W in becoming an omni-channel retailer (OCR)?
What kind of technical and digital capabilities would the company need to be successful in omni-channel retailing?
Using the customer decision journey in the case , analyze and recommend customer engagement strategies that W should follow to build brand loyalty