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How do awareness, motivation, and ability affect the firm’s competitive behavior as stated in the textbook?

Discussion Question 5 Chapter 5
Instructions:
In order to receive full credit for your discussion question your response to every posting should be at least a minimum of 120 words from you chapter reading.
You must also reply to at least two other classmates and include their names when replying to them.
When responding to your classmates provide something that adds substance to the question. A message which simply says “I agree” does not constitute participation because it does not add any substance to the discussion. Therefore, make sure to reply to the other two postings the same way you would reply to your original posting.
Your initial post must be at least 120 words. You will be deducted .25 if not provided.
You will be deducted .10 points if names are not provided.
Your replies to each of your classmates must be at least 80 words. You will be deducted .25 points if not provided.
You will be deducted .25 points on each non-classmate reply.
Do not provide the same reply for your classmates. .25 points will be deducted foe each same reply.
You answers must come from the textbook readings and you must provide the chapter number. .25 points will be deducted if not provided.
Question:
How do awareness, motivation, and ability affect the firm’s competitive behavior as stated in the textbook?