Read about the U.S. federal government’s (https://digital.gov/guides/dap/) best practices for measuring online resources. Review the discussions about metrics for web performance, customer service, search, user experience, mobile, and social media.
Write an essay about how these measurements of online activity have changed how marketers are able to keep track of consumers and how you think that impacts their ability to be successful in meeting their goals and objectives.
Write an essay of at least 1,000 words.
Discuss online measurements and how they have evolved over the years.
Analyze how these measurements help marketers do their jobs and what impact, if any, these measurements have on consumer behavior.
Explain how you think the world of online metrics will grow in one year, five years, and 10 years, and how that will affect marketers and the way they do their jobs.
If you use other resources in writing this essay, include a reference page.