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Marketing

creating a disruptive marketing plan and not to report on the history of the chosen brand/product.

Based on the attached Essay (Amazon Inc.) use the essay and build up on it to complete assignment Disruptive Marketing Plan: Brand Proposal Paper Assignment and attached reading/template, you will complete a 4,500–6,500 word paper on their ‘disruptive’ innovative new idea for this brand using the template provided. 11 authored references are required. You may use web sites as well, but they do not count towards the ten authored sources. Included in your 11 sources must be five (not previously used or assigned in this course) peer-reviewed Marketing journal references that are NEW to this paper. You may use your assigned readings as well, but they do not count towards your new 11 academic sources.
Remember – the goal is to showcase acumen for creating a disruptive marketing plan and not to report on the history of the chosen brand/product. Keep the research focused on WHY your marketing plan recommendation is sound. I get it, minor history citation is required to paint the future path, just make sure that you have 75% future path citation, and only 25% fun facts and historical product/brand information