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Ad copy: A well-written and detailed plan of an advertising campaign. Uses research and careful target audience analysis to explain exactly how, when, where, and why this approach will be taken. Your ad can be a single illustration, a range of ads, or even a plan for a video ad. No actual artistic work is required.
Target message (150 words)
· Connection to target audience
Ad details (150 words)
· A clear description of the ad itself
· Include how it represents/achieve the target message
· Describe the appeals used

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