10 mcqs 1.Andrea wants to build top of the mind awareness fo

Published by Beth Roe

Apr 25, 2017


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10 mcqs 1.Andrea wants to build top of the mind awareness for her nail shop. Thebestway for her to develop this awareness would be to A.partner with her vendors to bring great merchandise into the store. B.offer better customer service and good publicity will naturally spread. C.teach nail design classes. D.repeatedly expose customers to the name of the shop through advertising. 2.For most of the past century, Sears enjoyed the success of Craftsman brand tools. Since Sears communicates the brand’s durability through advertisement, performance and guarantees, Craftsman is the leading brand of choice for consumers interested in purchasing tools. Which of the following statements bestdescribes Sears’ communication program? A.Advertising alone was the strategy for Craftsman’s success. B.Sears created and maintained a long-term communication program about the Craftsman brand. C.Positive publicity single-handedly lifted Sears out of the marketing slump it had been experiencing for the past decade. D.Sears created a short-term objective of increasing sales. 3.Which of the following doesnotdescribe fashion merchandise categories? A.Buyers for fashion merchandise categories have much more flexibility in correcting forecasting errors. B.They have a short life cycle. C.Buyers often don’t have a change to reorder additional merchandise after an initial order is placed. D.Forecasting the sales for fashion merchandise categories is more challenging than forecasting for staple goods. 4.A bookstore is considering stocking a limited edition of Alice in Wonderland dolls at a cost of $125 each. The manager calculated the retail price with an initial markup percentage of 48 percent and plans to ticket the product with a “.00” ending. What would the initial retail price be on the doll? A.$180 B.$280 C.$240 D.$190 5.Luke was interested in developing a communication budget for his holistic vitamin shop that he will be opening in thirty days. He is planning a few promotional sales and will advertise through local newspapers. With the available information, what method would bebestfor Luke to pursue to develop his communication program? A.Percentage of sales method B.Affordable method C.Objective and task method D.Competitive parity method 6.Which of the following statements doesnotdescribe the approach that deals with cycle (base) stock? A.Shorter delivery time from the vendor will reduce the level of base stock. B.One approach for reducing the base stock is to reorder and receive merchandise from the vendor more often. C.A retailer tries to reduce the base stock to keep its inventory investment low. D.More frequent orderings with smaller quantities will reduce transportation costs. 7.Which of the following statements about markdowns isfalse? A.Buyers employ markdowns to promote merchandise and increase sales. B.A buyer’s objective is to minimize markdowns. C.Markdowns are part of the cost of doing business, and thus, buyers plan for them. D.Buyers set the initial markup price high enough that, even after markdowns and other reductions have been taken, the planned maintained markup is still achieved. 8.When marketers will ask questions and seek options of consumers about products from a group of teenagers, this would be an example of a/an A.source of secondary information. B.mall intercept participant. C.on-site surveying tool. D.focus group. 9.Which of the following issues wouldnotbe appropriate for buyers to discuss with a vendor that has been performing well above their planned gross margin? A.Terms of purchase B.Markdown money provisions C.Advertising allowances D.Margin enhancing opportunities 10.Janessa prefers high-end cosmetics but also likes a good deal. She only purchases her make-up at department stores when they have a gift with purchase. Today she saw at Macy’s that if she buys $35 worth of Lancme cosmetics she would receive a gift with purchase. This gift with purchase is a form of what kind of sales promotion? A.Premium B.Sample C.Rebate D.Special event


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